Sports Direct

Sports Direct owned by Frasers Group started as a small sports store in England and from there, grew to become a global powerhouse of retail, housing all the major sporting, leisure, gaming and luxury fashion brands across our multi-facia sites. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the retail industry operates, diversifying our portfolio and elevating our stores. We’re not sitting back – there’s no room for hesitation