Digital Marketing Specialist Full Time

Digital Marketing Specialist

Job Description

Our client is a Digital Marketing company in Cyprus. In a modern era, they aim to provide clients with the tools they need to rise above the competition. They are currently looking for a Digital Marketing Specialist who will effectively manage the paid search budget and work with the SEO and Marketing team. The successful candidate will ideally have proven SEM experience and success managing PPC campaigns in Google.

Job Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

Proven SEM experience and success managing PPC campaigns in Google(More search engines such as Yahoo, Bing and Yandex will be considered an advantage)
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools
In-depth knowledge of Search Engines
In-depth knowledge of paid ads via Social Media platforms
Experience with website analytics tools (e.g, Google Analytics, Google Search Console, SEMrush, Kissmetrics, Buzzsumo, MOZ)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
BS/MS degree in Marketing or a related field
2 Years Experience Minimum

Benefits

Attractive remuneration package
Brand new renovated offices
Performance Bonuses
Monthly team-building events
Company-sponsored seminars

Send your CV to: [email protected]